Our story
A motorcycle enthusiast for over 30 years, I've always been driven by a love of the open road, freedom, and the adrenaline rush of every ride. My journey led me to a long career as a criminologist—an unconventional life experience that allowed me to observe and understand the deepest facets of human nature. From this double life, between investigative reporting and two-wheeled rides, a dream was born: to create something that would bring together my two major life lessons: understanding people and a passion for motorcycles.
This is how Serial Biker™ was born – a brand for authentic bikers looking to combine style and quality. I wanted to offer high-end beard, hair, and skin care products, designed for free and bold spirits. Why biker care? Because the biker spirit doesn't stop at the road; it's also reflected in the attention we pay to our appearance and well-being. Taking care of ourselves means affirming our identity and self-respect, without losing any of our raw character.
Serial Biker™ is more than just a brand; it's an identity, a state of mind. Each product is designed for those who, like me, experience motorcycling as an extension of their personality. Our mission is to support all bikers—from the die-hard bearded man to the clean-shaven rider to the adventurous biker—in expressing their style and freedom. We're a big family united by the same thirst for the open road and authenticity.
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– Mo, Founder of Serial Biker™
Our values. Our driving force.
From the beginning, Serial Biker® has operated with clear principles: freedom, authenticity, quality, community, and boldness. Solid care, a rebellious vision, and a family of riders moving forward together.
